Emma S is a Swedish skincare brand founded by former supermodel Emma S. Wiklund. With over 15 years of experience in the skincare industry and collaborations with leading skincare experts, we develop effective products that deliver visible results.
We are committed to every step of product development: from selecting ingredients, bases, fragrance, and packaging to the final formula. We set high standards for both feel and performance, which is why we also conduct independent efficacy studies on many of our formulations.
We love skincare and want to share our knowledge and passion with others. To us, good skincare isn’t just about products—it’s also about finding the right routines. Based on your skin type, age, and needs, we want to guide and inspire you toward healthier, more radiant skin.
All of our products are vegan, free from harmful ingredients, and made in Sweden. We work continuously to reduce our environmental impact and to grow as a sustainable brand.
Emma S. Wiklund, founder and CEO
To me, skincare is so much more than a cream. It is a complete experience!
