Emma S co-founder and CEO Emma Wiklund (formerly Sjöberg) is a former super model that changed career and became one of Sweden’s most successful skincare entrepreneurs.
Emma was born in Stockholm but grew up in the small town of Huskvarna in southern Sweden. Her modeling career took off in the late 1980s, and throughout the 1990s she quickly rose to international fame, earning her place among the elite group of ‘supermodels’ who defined an era. During her career, she graced the covers of prestigious magazines such as Vogue, Elle, and Harper’s Bazaar, and regularly walked the runways for fashion powerhouses including Chanel, Dolce & Gabbana and Lanvin.
Over the years, Emma developed a deep appreciation for skincare, born out of necessity. A solid skincare routine and the right types of products became an important part of everyday life. Working under intense lights, long hours, heavy makeup, and constant travel, Emma learned firsthand the importance of maintaining strong, healthy, and resilient skin.
Emma S, founder and CEO
“I developed my passion for skincare during my modelleing years, when healthy skin was key to be able to work."
Back in Sweden she couldn’t find those effective and safe products that gave her visible results. Together with her friend Nora, an experienced business woman, the duo launched Emma S skincare.
"I am truly enjoying combining my experiences from back then with all the new things happening in the skincare world including ingredients, independent studies, packaging and new technologies.”
